Success Stories Continues....

“There are no problems, just opportunities”

Opportunity #4:

Client hosted an event with 10,000 registrants. Eighty percent were repeats from the previous year. Registration forms were printed in client’s publications and mass mailed to huge mailing lists. Completed forms were faxed and mailed back to the client.

Solution: Quick Registration
Client accepted RTI’s suggestion of creating a QuickReg. form. This was a blank registration form that was personalized with attendee’s data from the previous year. The forms were mailed early to last year’s attendees, and all they had to do was initial the form and mail or fax it in return. Once these forms were received, the ID# for each individual (which was printed next to their name) was entered into the database, and their registration was activated for the current year. No further data entry was required. Registrants who had changes were easily searched in the database, new information was updated, and the person was activated. Key stroke errors were reduced, attendees were pleased with the recognition of their previous attendance, and with this process, registrations were automated, and error free. RTI combined this with web registration, and within 3 years the client went from 100% hand data entry to 60% QuickReg and web registration. The client was also able to use advance reports and data supplied by RTI to delete registered attendees from future mailings, which saves printing and mailing costs, as well as aggravated attendees who question why they receive solicitation mailings when they have already registered.

Opportunity #5:

Client has no idea which publications and mailing were producing the best ROI.

Solution: Source Codes
Each publication and mailing had a small source code printed on the registration form. RTI entered the source code with each registration. Reports revealed which publication/mail produced the best results. Non-effective marketing efforts were eliminated saving client expense and staff time.